Social Media Content Ideas for Authors — March

Spring is on it’s way here in the Northern Hemisphere, and I’m back with more content marketing for authors. The month of March presents a prime opportunity to strategically engage with your audience. So, grab your pens, charge your laptops, and let’s dive into the March madness of social media content ideas.

National Reading Month: Share a quote about reading or books. This can be a static image or made into a video. This is also a nice time to film and post something like a recent book haul.

Poll: Are you a TBR maker or mood reader? Ask your readers! Use International Ask a Question Day on March 14th to ask.

Smart and Sexy Day (13th): Share your recs for sexy career women in romance or erotica. Maybe a post about STEM ladies?

Coffee Chat: Film yourself making your morning coffee (or tea – you don’t have to film yourself, just your hands!) and give an update in the caption on what project you’re working on now. You could make this a #WIPWednesday post.

St. Patrick’s Day (17th): This is a wonderful time to showcase Irish authors and books. (Please try not to be offensive in how you handle this. Don’t use stereotypes around alcohol and leprechauns, for instance.)

Read an eBook Month: Host a special sale on your eBooks or have a giveaway.

Give Me 3 Reasons: Make a carousel with 3 reasons why readers should check out a series or book of yours.

Spring Cleaning: Spring arrives on March 20th for those of us in the northern hemi, clean your book shelves and film a timelapse of the process to share.

World Storytelling Day (20th): Share your fave audiobooks. Storytelling began as an oral tradition, what better way to celebrate it?

Character Spotlight: Pick a character and share their backstory, quirks, or maybe even do a virtual interview with them. Share that with your readers.

BONUS Content Marketing Ideas for Authors: Other March Bookish Events/Days

  • International Women of Color Day (1st): Celebrate women of color today by sharing your fave authors and books.
  • National Day of Unplugging (1st): Encourage readers to pick up a physical book today.
  • International Ideas Month: Whether you write nonfic or fiction, celebrate how important ideas are to our craft.
  • Gardening, Nature and Ecology Books Month: Write about these topics? Weave today into your marketing.
  • National Craft Month: Writer of craft books? Do a monthly challenge where you create a new piece of content every day.
  • National Women’s History Month: Use the month to celebrate your characters who identify as women and also women authors! (There’s also International Women’s Day on March 8th.)
  • Small Press Month: Shine a spotlight on the small presses in the community if you work with any.
  • Jewish Book Week (2nd-10th): Talk about Jewish books and authors this week.
  • National Grammar Day (4th): Shoutout your editorial team today. There’s also National Proofreading Day on March 8th and National Freelancers Day on March 10th.
  • National Organize Your Home Office Day (12th): Film a video of you tidying up your office.
  • World Day Against Cyber Censorship (12th): With the rise in censorship online and off, use today to fight for those who write often-challenged and banned work—queer authors, BIPOC authors, erotica authors, taboo romance authors, etc.
  • National Write Your Story Day (14th): As National Today writes, “this is another day to celebrate the uniqueness that we all possess, that distinguishing factor that sets us all apart; our story.”
  • World Folktales & Fables Week (17th-23rd): Is your book a retelling or features creatures from world mythologies? Use this “holiday” in your marketing.
  • National Introverts Week (18th-24th): Celebrate being an introvert and all the quiet, lovely things we love this week.
  • Alien Abduction Day (20th): Does your sci-fi or horror include alien abductions? Use this day in your marketing to help bring it extra attention.
  • National Proposal Day (20th): Share an excerpt from one of your romance books that features a proposal scene.

Be sure to bookmark this blog post for future reference 🔖 More content marketing ideas for authors are coming next month! And don’t forget to also check out my Spring Canva Templates to help you promote your book this upcoming season. I have over 30+ ready-made templates that can be used on the Canva free plan to help make your content marketing batching simple and easy. All you have to do is drop your book cover into them.

Post by Teresa Conner

Teresa is a full-time freelance book cover designer and graphic designer for Wolfsparrow Covers. When not creating graphics or book covers for indie authors and traditional publishers, Teresa can be found writing erotic romance under her pen name Torrance Sené or fueling her addictions to tea, planners, and Marvel.